From small store to big brand - with Pascal Baumann from favineo

More and more consumers are choosing to do their shopping from the comfort of their own home. In the digital world of online retail, competition among online retailers is therefore becoming ever more intense. An effective marketing strategy that appeals to the right target group is therefore the key to standing out from the competition. The right combination of optimized search engine advertising, social media and user-generated content can be decisive in optimizing the visibility of your online store and successfully establishing yourself as a brand in the long term. Pascal Baumann, Managing Director of the Hamburg-based online marketing company favineo, knows exactly that: "We want to help small stores, stores with limited resources, to achieve profitable results and grow," he tells our podcast hosts Saravanan Sundaram and Nadja Müller in the new episode of "Thanks for Shopping".

Pascal is co-founder of favineo and has set himself the goal of developing individual campaign concepts that enable online retailers to be among the big brands of tomorrow. As Managing Director of favineo GmbH, he has spent the last year and a half creating an innovative 3-in-1 framework that combines Google Ads, YouTube Shorts and user-generated content. This concept is designed to help small online stores develop into a larger brand. Or to put it in Pascal's words: "We are making the new fave brands of tomorrow!".

In the latest episode of "Thanks for Shopping!", Pascal explains to our podcast hosts Saravanan Sundaram and Nadja Müller which three phases a company has to go through, why profitability is the top priority and which fundamental aspects are crucial when starting a business. You can find out all about this and more in the latest episode of Thanks for Shopping.