The American dream for online retailers? How to successfully enter the market - with Michael Kempe from Mercatorz

As an online retailer, have you ever thought about selling your products in the USA? The American market has huge potential, a common language and 330 million potential customers. However, the road there is often paved with uncertainties. Michael Kempe, founder of Mercatorzknows the concerns of many retailers:

"There is always talk of the 'German Angst' - these are tax issues, product compliance issues and legal issues where there is concern that online retailers can make mistakes."

Find out how he tackles this problem with his company and what valuable insights he can give our podcast hosts Saravanan Sundaram and Nadja Müller into the American world of online retail in the latest episode of "Thanks for Shopping!".

With its first branch in Miami, Mercatorz has focused on financial compliance for the US market and relieves online retailers of precisely these VAT and legal concerns. Together with co-founder Sebastian Naumann, Michael accompanies companies from the first steps to further scaling in the US and offers a strong network of logistics experts, tax consultants and partners.

In this episode of "Thanks for Shopping!", Michael explains why the US market, with its uniform language and legal system, is so much easier to tap into than the European market and what online retailers should pay particular attention to when expanding.