Love and kindness in a bottle - with Kristina Rasmussen from The Heart Company

How do you create a modern yet timeless concept for your own brand? "It was very important for us to focus not only on product quality, but also on positive emotions, joyful beauty routines and the identification of our customers with the brand and something positive," explains co-founder Kristina Rasmussen from The Heart Company to our podcast hosts Nadja Müller and Saravanan Sundaram in the latest episode of Thanks for Shopping.

 "Love and kindness in a bottle" - Kristina launched her company together with Imke Norden in 2019 with this heart-shaped concept. They define their beauty products and perfumes as self-confidence boosters that are designed to radiate positivity and kindness. In this episode, Kristina tells us exactly how they achieve this, why a modern and timeless approach is so important in times of crisis and which target group the perfume line appeals to.

Kristina actually comes from the HR and communications consulting sector of the media and entertainment industry. In her many positions, she has lived and worked in various locations in Germany and New York City. In addition to her active role as co-founder of The Heart Company, she also specializes in the target group of millennials in her career coaching and brings a great deal of expertise when it comes to presenting her products in the so-called "American way".

Founding their company without outside capital, with a perfume line in an oversaturated market dominated by big players such as Chanel, Yves Saint Laurent and Hugo Boss, is anything but a matter of course. This makes it all the more important to understand what the recipe for success is for Kristina and Imke. The Heart Company stands for Happiness, Kindness, Love and Positivity. Kristina and Imke have set themselves the goal of reflecting this message in everything they do - from packaging and design to the customer experience. In the new episode of Thanks for Shopping, Kristina discusses the business model, her collaboration with Givaudan and the added social value of her perfume line.