Mobile messaging revitalizes SMS as a performance miracle - with Philipp Albers from LINK Mobility

Customer communication via WhatsApp & Co - the new trend for digital customer loyalty? LINK Mobility does just that with mobile messaging. Founded in Oslo in 1999, the company uses its messaging solutions to connect business processes in the areas of advertising, information, retail and customer service.

"If the door is open too long in the cold store or the assembly line is at a standstill, we come into action and inform our customers about it," explains Philipp Albers, who has been part of the DACH division since the beginning of the year and has 15 years of experience in the hotel industry, ticketing and social media. "But we are also very active in marketing," says Albers. "With Black Friday just around the corner, we inform customers very quickly about promotions that may only have a very narrow time window."

In this article, Philipp explains why customer communication via SMS, WhatsApp & Co. is still underestimated and what potential, but also what risks lie behind it. Consequence "Thanks for Shopping!"