The maxcluster partner day

Also in the year 2025 maxcluster is once again hosting its Partner Day at the company headquarters in Paderborn. The Partner Day is an important event for the e-commerce community, where agencies, developers and store operators come together to exchange ideas and discuss current industry trends. The event took place on September 24 and 25, 2025 and offered numerous presentations on hosting, new technologies and best practices as well as networking opportunities.

Who is maxcluster

maxcluster is a German provider of hosting solutions specializing in scalable and performance-oriented infrastructures for online stores and e-commerce applications. The offering is primarily aimed at agencies and operators of online stores that require stable operating environments, automation, monitoring and specialized support for platforms such as Shopware, Magento or comparable systems. The technical focus is on load distribution, automatic scaling, caching, security mechanisms and an operational model that prioritizes availability and rapid troubleshooting.

The vision of the founders

The founders, Sebastian Ringel, Alexander Wilhelm and Carlos Andre Galvao, launched the company in 2011 with the vision of being the first address for professional e-commerce hosting in the DACH region by building lasting and sustainable partnerships with agencies and online stores and systematically eliminating operational complexity. In the long term, they want to see hosting not just as an infrastructure service, but as a strategic competitive advantage for online retailers that delivers performance, security and scalability at the highest level. This includes continuous investment in automation, monitoring, operational security and the further development of services that go beyond pure server hosting and create real added value for business customers.

The mission of maxcluster

Hosting is a matter of trust. This is why maxcluster sees itself as a service provider on an equal footing with its partners and the community. The focus is on relieving online store operators of the technical complexity of operation so that they can concentrate fully on business development and product optimization. Service orientation and practical relevance are the guiding principles of our actions. Reliable performance, measurable operational quality and close, proactive support are the key promises. Key motivators are technical excellence, customer satisfaction and the creation of hosting solutions that work predictably both at peak times and on a day-to-day basis.

Main topics and objectives

The central concern of the Partner Day is open dialog with the participants. The focus is on personal contacts, exchanging experiences and learning together. Managing Director Sebastian Ringel emphasized the importance of direct exchange in the run-up to the event: "We live this every day, that we can achieve more together with our agencies". This interaction helps the company to constantly improve its range of services and tailor them precisely to the needs of its partners.

On both days, the program included a variety of presentations on current e-commerce topics, exclusive insights behind the scenes of the company and practical workshops. Daniel Wolf, Shopware architect at 8myleshighlighted the challenges of hosting complex online stores. It was shown how flexibly the maxcluster architecture reacts to high user numbers through scaling or enables the integration of larger product catalogs. An important component here is Cloud Web Cluster (CWC). The advantages of these systems lie in the flexible load distribution, decoupling of resources, fast troubleshooting and adaptation to store modules.

Solutions for performance and security as well as the development of new features in the e-commerce stack were also presented. There was ample opportunity to exchange industry knowledge, provide direct feedback and learn about best practices, such as the use of new data protection standards or social media strategies.

Network, partnerships, community

maxcluster values long-term partnerships with agencies and offers a comprehensive partner program with exclusive benefits such as monthly commissions, free test environments and individual support from a partner manager. The Partner Day is an important meeting point for making new contacts, initiating joint projects and developing innovative solutions for e-commerce.

The event underlines maxcluster's proactive role in the e-commerce scene and shows how the quality and performance of online stores can be increased through collaboration and open communication. Especially in the feedback room, it was possible to talk honestly about challenges and wishes.

Conclusion

The maxcluster Partner Day 2025 in Paderborn is a central event for everyone who wants to be successful in e-commerce. Participants benefit from valuable knowledge transfer, direct contacts and gain in-depth insights into technical innovations and strategic developments relating to Shopware and Magento solutions. The event is characterized by its practical orientation and sustainable added value for partner agencies and store operators.