Multichannelday 2025 - everything else would be analog

When the e-commerce community makes a pilgrimage to Cologne, it can only mean one thing - the Multichannelday 2025 takes place. It is one of the most important events in the e-commerce industry and attracts over 2000 participants. Together with around 130 other exhibitors, the fynax represented with its own stand.

The multichannel rock star is calling and everyone is going

The variety of participants and exhibitors reflects the dynamic and diverse world of e-commerce. Large marketplaces such as eBay or OTTO, providers of ERP solutions such as tricomalogistics providers such as GLS or Hermes, API specialists such as AccountOne or Taxdoo as well as FinTech experts, financial service providers, marketing specialists and, of course, tax consultants with an affinity for e-commerce. And all in the perfect setting of the RheinEnergie Stadium in Cologne. This is emblematic of the values that unite sport and the digital economy - openness to the world, continuous development and team play.

Michael Atug, organizer and THE multichannel rock star, explained in advance: "I'm really looking forward to Multichannelday! We have fantastic exhibitors and speakers and there is simply something for everyone. As an old hand in online retail, I appreciate good networking and am looking forward to meeting new faces. Learning new things, connecting with others from the industry, good food and a more than fantastic location - that's what our event is all about."

We took these words to heart and cultivated plenty of contacts and made new ones. Interest in digital tax consulting was very high, and not just at our stand. In many conversations with store operators, it became very clear how great the need for advice is. We were able to use the opportunity to provide information about the importance of digital tax advice in e-commerce.

AI and more

There was also no getting around the topic of AI at Multichannelday. We were particularly impressed by a presentation by Mario Alka, CEO of tricoma. Using AI, he demonstrated live on stage how store content can be generated and products maintained at the touch of a button. This shows the potential that AI can still unfold in e-commerce. Later in the day, he philosophized together with Gianna Brachetti-Truskawa (DeepL), Jens Altmann (IT Consultant) and Michael Weckerlin (SEO Consultant) about the future of AI and the risks it entails alongside all the opportunities.

In addition to the topic of AI, Multichannelday 2025 offered presentations, workshops, discussions and talks on a wide range of topics that highlighted the current challenges and opportunities of e-commerce. The focus was also on SMEs, which gratefully absorbed the many tips and information on how to successfully expand their multichannel strategies. The outlook provided by Mark Mühürcüoglu (co-founder of SD Sugar Daddies GmbH) and Maximilian Saal (independent consultant) on the TikTok store - the e-commerce revolution 2025 - was very exciting. With the right strategy, a sales channel with a huge reach can be opened up here.

The after-show party provided an opportunity to relax a little after a busy day. In a relaxed atmosphere with cool drinks and finger food, the day was summed up and the contacts made were deepened.

Conclusion

Multichannelday 2025 provided intensive insights and outlooks into the e-commerce ecosystem on a wealth of topics and future trends from AI to marketing, from ERP systems to the future of marketplaces, packaging and logistics, as well as finance, accounting and taxes and, of course, multichannel strategies. The harmonious composition of exhibitors and visitors as well as presentations, panel discussions, workshops and yes, even catering, sparked an interactive dynamic and great atmosphere right on site. We are already looking forward to next year's tenth anniversary.