E-Commerce

Competition for Amazon Prime: TikTok launches its own same-day fulfillment service in the UK 'Fulfilled by TikTok' 

Fatih-Kağan Taşkoparan

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After the video portal last month has already launched the shopping function, the company is now going one step further and launching its own fulfillment program in the UK from November. Under the name "Fulfilled By TikTok" (FBT for short), it will be "easier than ever" for retailers to sell products on the platform, as the company announced this week. known gave. 


From storage to shipping

A challenge to Amazon, Temu and AliExpress: from storage and packaging of ordered products to labeling and shipping to the end customer: In future, retailers who operate a TikTok store in the UK will be able to benefit from the logistics service. TikTok stores, picks, packs and ships the products to the TikTok community. This should save store operators logistics processes. The service is intended to help sellers focus on marketing and content on the social media platform.

What Fullfilled by TikTok offers:

  • Same-day deliveries, for all orders received from Monday to Saturday until 7 p.m.
  • Premium next working day delivery service
  • Improved customer feedback and ratings
  • Better metrics in terms of shortened delivery times

TikTok has been testing its own logistics program with a selected group of retailers in the UK since November 2022. "The partnership with FBT was a crucial step for us. Before FBT, we were drowning in order volume and couldn't focus on what we do best: production," TikTok promotes a success story of a retailer in the announcement.

It remains to be seen when the service will come to Germany.