Exit strategies in e-commerce - with Benno Sader from unybrands

Fatih-Kağan Taşkoparan

Share this article

Amazon FBA (Fulfillment by Amazon) has become one of the most popular methods in e-commerce for selling products. Amazon enables small and medium-sized companies to offer their products on the platform without having to worry about the logistical challenges. For many e-commerce retailers, the offer is very attractive, but the last few crisis-ridden years have shown that you have to position yourself strategically in order to remain in business in the long term. In contrast, unybrands offers another alternative by advising online retailers on possible exit strategies. The innovative and young collective now has around two dozen brands in its portfolio. Podcast hosts Saravanan Sundaram and Nadja Müller sat down with Business Development Representative Benno Sader to find out more about the business idea behind it.

Benno himself came to his current position more by chance. After completing his Business Economics degree in Amsterdam, he actually wanted to sign an employment contract with Oracle, but decided to take the position at unybrands. "The first question I asked myself: What actually is an Amazon aggregator? And then my curiosity was immediately aroused," Benno recalls his first conversation with the young collective. Regarding his main task at unybrands, to acquire brands and companies and add them to the portfolio, he says: "This was a novelty for many, most Amazon retailers didn't even know that they could sell their brand."

The unybrands concept focuses on the strategic acquisition of Amazon FBA brands and their further scaling. The company, which has been active since 2020, is headquartered in Berlin, but also has a global presence in various locations such as Miami, Seattle and Shanghai. In this episode, Benno explains to our podcast hosts Saravanan and Nadja what the next goals are for unybrands, where the main focus lies and which key figures are particularly important for Amazon FBA retailers. Episode of "Thanks for Shopping!".