E-commerce success abroad: how do you master international expansion?

Fatih-Kağan Taşkoparan

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Import and export, shipping and orders around the globe - the possibilities that the Internet offers online retailers today are almost limitless. This is another reason why many online retailers are looking to expand internationally: On the one hand, to be able to offer their products and services to a larger customer base, and on the other, to further increase their sales and customer base. But how do you overcome the challenges that come with expanding abroad? From adapting the website to the cultural differences in the target country to complying with legal regulations - there are many aspects to consider. We have summarized the most important information you need to know about e-commerce success abroad here on the fynax blog.

1. e-commerce from regional to global: what needs to be considered

International expansion in e-commerce can be a significant opportunity for online retailers to grow their business, attract new customers and significantly increase sales. However, there are also challenges that need to be considered. Below, we look at the biggest stumbling blocks and show you how to avoid them.

2. choosing the right market

Selecting the right markets for your product is one of the most important pillars for success abroad. It's not just about identifying potential sales markets for your product, but also about taking into account cultural differences and local, possibly legal, regulations. A market analysis and evaluation of data such as the most visited online stores or the most searched products in certain countries could already help you to get an initial direction and a first feeling for the desired foreign market: For example, some products are more attractive in certain countries than others. So it's also about better understanding the needs and preferences of potential customers in different countries and adapting or "culturalizing" your offer accordingly.

Payment processing tailored to preferences as well as efficient logistics and shipping options are also essential for an internationally successful e-commerce presence. By selecting your favorite services and payment providers, you create trust with your new customer base and ensure authenticity in your online store.

3. website & offer

The configuration of your website is at least as important as choosing the right market. Here too, online retailers should adapt their offering to the local markets, which means translating content into the local language and taking cultural differences into account when selecting products and in marketing. 

4. the choice of payment processing

Another important challenge is the choice of payment processing. You should make sure that customers in your chosen target country can also pay using their preferred payment methods. For example, PayPal, credit card payments or Apple Pay are much more common payment methods in the United States than in other countries. Amazon, for example, has introduced its own payment option called Amazon Pay in Germany to simplify the purchasing process for German customers - nevertheless, the payment service providers used vary from country to country.

5. choose your logistics and shipping options

Selecting suitable logistics partners for your shipping is essential. Amazon, for example, offers the "Fulfillment by Amazon" program, which allows retailers to outsource their logistics. Here too, however, it is always advisable not to rely solely on one service provider but to consider various options. Any shipping costs incurred must be included in the pricing and, above all, support your shipping process to ensure fast delivery and uncomplicated returns.

6. conclusion

A well-thought-out and planned expansion abroad offers numerous advantages for your e-business. By expanding your market, you can increase your sales and reach new customers. It also opens up further opportunities to diversify your business and exploit growth potential in other countries. An international presence also strengthens your corporate image and offers opportunities for innovation in your core business. Nevertheless, a detailed market analysis in the target country and the adaptability of your marketing strategy to regional or cultural customs are essential for the success of your e-business.

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